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- No Prior Marketing Or Google Ads Knowledge Required.
- Learn How To Run Google Ads Like An Expert.
- Quickly Transition Your Business From Offline To Online And Attract Customers From Around The World.
- Increase Your Ecommerce Store's ROI By 7x With Proven Ad Strategies.
- Generate High-Quality, Convertible Leads For Both B2B And B2C Businesses At Scale.
- Get Mentored By A Google Ads Expert Who Has Managed Over Inr 100 Cr In Ad Spend.
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₹1499 + GST
1 to 1
Live Class
26
Modules
24
Assignments
12
Months Access
10000+
Learners
Take a look at what you'll get into once you enroll
Module 1: Google Ads Overview
- Google Ads Introduction & Account Setup
- Google Ads Auction, Network, Ad Rank, Quality Score
- Google Ads Account Structure, Metrics, Account Navigation
- Search Campaign
- Search Campaign Creation Assignment
Module 2: Introduction to Keywords
- Keyword Research, Selection & Planner Tool
- Keyword Match Types
- Negative Keywords & Lists
- Search Terms
- Keyword Assignment
Module 3: Introduction To Ads & Extensions
- Google Ads Formats Overview
- Responsive Search Ad
- Dynamic Search Ad
- Responsive Display Ad
- Call Ad
- Google Ads Extensions Overview
- Sitelink Extension
- Call Extension
- Callout Extension
- Location Extension
- Structured Snippet Extension
- Price Extension
- Promotion Extension
- Lead Form Extension
- Google My Business
- App Extensions
- Business Name & Business Logo
- Keyword Insertion
- Countdown
- Location Insertion
- Ads Assignment
- Ads Extension Assignment
Module 4: Bidding Strategies
- Bidding Strategies Overview
- Manual CPC
- Maximize Clicks
- Max Conversion
- Max Conversion Value
- Target Impression Share
- Target CPA
- Target ROAS
- Enhanced CPC
- CPM Bidding
- CPV Bidding
- Bidding Strategy Assignment
Module 5: Introduction to Display Network
- Display Network & Targeting
- Affinity
- Demographics
- Detailed Demographics
- In-Market
- Life Events
- Topic
- Placements
- Display Keywords
- Custom Audiences
- Combined Audiences
- Standard Display Campaign
- Standard Display Campaign Creation Assignment
Module 6: Introduction to Conversion Tracking
- Conversion Tracking Overview
- Website Conversion Tracking
- App Conversion Tracking
- Phone Conversion Tracking
- Import – Google Analytics Conversion Tracking
- Measurement – Attribution
Module 7: Introduction to Remarketing
- Remarketing Overview
- Audience Manager
- Remarketing Campaign
- Remarketing Campaign Creation Assignment
- App Users
- Youtube Remarket
- Customer List
- Custom Combination
- Google Analytics
- Lead Form Segment
Module 8: Introduction to Video Ads
- Youtube Overview
- Skippable Ad Campaign
- Skippable Ad Campaign Assignment
- In-Feed Ad Campaign
- Video Discovery Ad Campaign Creation Assignment
- Bumper Ad Campaign
- Bumper Ad Campaign Creation Assignment
- 15 Sec Non-Skippable Ad Campaign
- 15 Sec Non-Skippable Ad Campaign Creation Assignment
- Ad Sequence Campaign
- Ad Sequence Campaign Creation Assignment
- Target Frequency Campaign
- Audio Ads Campaign
Module 9: Introduction to Shopping Ads
- Shopping Ads Overview
- Google Merchant Centre Account
- Create Shopping Campaign
Module 10: Introduction To Performance Max
- Performance Max Campaign Creation
- Performance Max Campaign Creation Assignment
More Than 12,600 Students Have Called It the Best Way to Learn Google Ads
Arunprasath M
Certified & Confident in Google Ads!
CleverIQ’s Google Ads course gave me complete clarity. Each topic was explained in a simple, step-by-step way. The hands-on sessions helped me practice what I learned. Now I confidently run campaigns for my business. Highly recommended for anyone serious about digital marketing!
Saravanan R
Structured Learning with Real Examples!
CleverIQ’s classes were very structured and beginner-friendly. The real-time examples and AI tools made it easier to understand. I was able to apply everything I learned to client projects. Now I manage campaigns with full confidence. Great for freshers and freelancers in digital marketing!
Kaviya Suresh
Got Certified & Landed Clients!
After completing the course, I added the certification to my profile. Within days, I started getting freelance projects through Upwork. The course content was practical and job-focused. The support team also helped clear doubts quickly. CleverIQ helped me level up my freelance career!
Muthukumar V
Finally, A Course That Delivers Results!
I’ve tried free videos before, but nothing worked like CleverIQ’s course. Their training gave me step-by-step clarity with real case studies. I now run ads for my own startup and get regular leads. Live sessions, expert tips, and practical tasks made the difference. If you're serious about Google Ads, don’t miss this!
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Last Chance to Master Google Ads For Instant Digital Impact!
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Frequently Asking Question
Google Ads is an online advertising platform by Google that allows businesses to display ads on Google Search, YouTube, and across the Google Display Network.
Google Ads operates on a pay-per-click (PPC) model. You bid on keywords, and when someone searches using those keywords, your ad may appear. You pay only when someone clicks your ad.
There is no minimum spend. Costs depend on:
Your industry
Competition
Quality Score
Bidding strategy
Typical CPC: Ranges from $0.10 to $50+ per click.
Quality Score is Google’s rating of the relevance and quality of your keywords, ads, and landing pages. A higher score lowers your cost-per-click and improves your ad rank.
Use relevant keywords
Write compelling ad copy
Optimize landing pages
Monitor and adjust bids regularly
Use negative keywords to filter out irrelevant traffic
Negative keywords prevent your ads from showing on unrelated searches. For example, if you're selling luxury shoes, you can exclude “cheap” or “free.”
Search Ads: Appear in Google Search results
Display Ads: Appear on websites that are part of Google’s Display Network (banners, images, videos)
Yes. You can create video ad campaigns in Google Ads that run on YouTube and across Google Video Partners.
It varies by industry, but:
Average: 2%–5%
Excellent: 10%+
Always track conversions to evaluate ROI.
It depends:
Google Ads: Intent-based, great for demand capture
Facebook Ads: Interest-based, great for demand generation
Both platforms serve different purposes and often work well together.