Learn Google Adwords & PPC Course in India and Unlock Google PPC Certification!

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    26
    Modules

    24
    Assignments

    12
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    10000+
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    Find out what’s inside this Google Ads course

    Module 1: Introduction to Google Ads

    • Google Ads Introduction & Account Setup
    • Google Ads Auction, Network, Ad Rank, Quality Score
    • Google Ads Account Structure, Metrics, Account Navigation
    • Search Campaign
    • Search Campaign Creation Assignment

    Module 2: Introduction to Keywords

    • Keyword Research, Selection & Planner Tool
    • Keyword Match Types
    • Negative Keywords & Lists
    • Search Terms
    • Keyword Assignment

    Module 3: Introduction To Ads & Extensions

    • Google Ads Formats Overview
    • Responsive Search Ad
    • Dynamic Search Ad
    • Responsive Display Ad
    • Call Ad
    • Google Ads Extensions Overview
    • Sitelink Extension
    • Call Extension
    • Callout Extension
    • Location Extension
    • Structured Snippet Extension
    • Price Extension
    • Promotion Extension
    • Lead Form Extension
    • Google My Business
    • App Extensions
    • Business Name & Business Logo
    • Keyword Insertion
    • Countdown
    • Location Insertion
    • Ads Assignment
    • Ads Extension Assignment

    Module 4: Bidding Strategies

    • Bidding Strategies Overview
    • Manual CPC
    • Maximize Clicks
    • Max Conversion
    • Max Conversion Value
    • Target Impression Share
    • Target CPA
    • Target ROAS
    • Enhanced CPC
    • CPM Bidding
    • CPV Bidding
    • Bidding Strategy Assignment

    Module 5: Introduction to Display Network

    • Display Network & Targeting
    • Affinity
    • Demographics
    • Detailed Demographics
    • In-Market
    • Life Events
    • Topic
    • Placements
    • Display Keywords
    • Custom Audiences
    • Combined Audiences
    • Standard Display Campaign
    • Standard Display Campaign Creation Assignment

    Module 6: Introduction to Conversion Tracking

    • Conversion Tracking Overview
    • Website Conversion Tracking
    • App Conversion Tracking
    • Phone Conversion Tracking
    • Import – Google Analytics Conversion Tracking
    • Measurement – Attribution

    Module 7: Introduction to Remarketing

    • Remarketing Overview
    • Audience Manager
    • Remarketing Campaign
    • Remarketing Campaign Creation Assignment
    • App Users
    • Youtube Remarket
    • Customer List
    • Custom Combination
    • Google Analytics
    • Lead Form Segment

    Module 8: Introduction to Video Ads

    • Youtube Overview
    • Skippable Ad Campaign
    • Skippable Ad Campaign Assignment
    • In-Feed Ad Campaign
    • Video Discovery Ad Campaign Creation Assignment
    • Bumper Ad Campaign
    • Bumper Ad Campaign Creation Assignment
    • 15 Sec Non-Skippable Ad Campaign
    • 15 Sec Non-Skippable Ad Campaign Creation Assignment
    • Ad Sequence Campaign
    • Ad Sequence Campaign Creation Assignment
    • Target Frequency Campaign
    • Audio Ads Campaign

    Module 9: Introduction to Shopping Ads

    • Shopping Ads Overview
    • Google Merchant Centre Account
    • Create Shopping Campaign

    Module 10: Introduction To Performance Max

    • Performance Max Campaign Creation
    • Performance Max Campaign Creation Assignment

    More Than 12,600 Students Have Called It the Best Way to Learn Google Ads

    Arunprasath M

    Certified & Confident in Google Ads!

    CleverIQ’s Google Ads course gave me complete clarity. Each topic was explained in a simple, step-by-step way. The hands-on sessions helped me practice what I learned. Now I confidently run campaigns for my business. Highly recommended for anyone serious about digital marketing!

    Saravanan R

    Structured Learning with Real Examples!

    CleverIQ’s classes were very structured and beginner-friendly. The real-time examples and AI tools made it easier to understand. I was able to apply everything I learned to client projects. Now I manage campaigns with full confidence. Great for freshers and freelancers in digital marketing!

    Kaviya Suresh

    Got Certified & Landed Clients!

    After completing the course, I added the certification to my profile. Within days, I started getting freelance projects through Upwork. The course content was practical and job-focused. The support team also helped clear doubts quickly. CleverIQ helped me level up my freelance career!

    Muthukumar V

    Finally, A Course That Delivers Results!

    I’ve tried free videos before, but nothing worked like CleverIQ’s course. Their training gave me step-by-step clarity with real case studies. I now run ads for my own startup and get regular leads. Live sessions, expert tips, and practical tasks made the difference. If you're serious about Google Ads, don’t miss this!

    4.8 Out of 5

    (43,000+ Verified Reviews)

    Last Chance to Master Google Ads For Instant Digital Impact!

    Google Ads – Secure Your PPC Certification

    Join the ranks of leading companies that hire CleverIQ graduates for their Google Ads and PPC expertise.

    Benefits of Google Ads Certification

    Boost your professional presence by showcasing your Google Adwords training, PPC certification, and Google Ads skills on LinkedIn and other professional platforms.

    Frequently Asking Question

    Google Ads is Google’s online advertising platform that allows businesses to display ads on Google Search, YouTube, Google Display Network, and Google Business Profile listings. It’s a key part of any Google Adwords training program.

    Google Ads operates on a pay-per-click (PPC) model. You bid on keywords, and your ads appear on searches, websites, or YouTube. Our Google Ads PPC training covers bidding, targeting, and campaign optimization step by step.

    There’s no minimum spend on Google advertising. Costs depend on your industry, competition, and Quality Score. In our AdWords course, we teach smart bidding strategies to optimize your ad spend.

    Quality Score is Google’s rating of your ads, keywords, and landing pages. Higher scores lower your cost-per-click and improve rankings. Our Google PPC certification course helps you master Quality Score optimization.

    To improve results:

    • Use targeted keywords from your Google PPC training
    • Write compelling ad copy
    • Optimize Google MyBusiness and landing pages
    • Track ROI with Google Ad Manager
    • Use negative keywords wisely

    Negative keywords prevent ads from showing for irrelevant searches. Example: Exclude “free” or “cheap” if you sell premium products. Our Google Ads course online teaches how to build strong negative keyword lists.

    • Search Ads: Text ads on Google Search
    • Display Ads: Banner or video ads on websites, apps, and YouTube
      Both formats are covered in our Google AdWords course and sponsored Google Ads training.

    Yes. Through Google Adsense and Google Ads manager, you can run YouTube video campaigns to reach millions. Our Ad Words Google course includes YouTube ad creation and optimization.

    On average, conversion rates range from 2%–5%, while top campaigns achieve 10%+. With our Google Ads PPC training and Google PPC course, you’ll learn strategies to maximize conversions.

    It depends:

    • Google Ads: Intent-based, ideal for high-converting leads

    • Facebook Ads: Interest-based, great for audience building
      Our Google Ads training online shows how to integrate both for maximum ROI.

    Have further queries? Contact us!

    Request a Callback. An expert from the admissions office will call you in the next 24 working hours. You can also reach out to us at cleveriq.in